Being a creative director can be rubbish. You do the meetings, you deal with the problems. If the work is banging (as my kids say) the creative team get the glory (quite rightly) as does the ECD (not always quite rightly). You’re the one that found an inky, overlooked scribble on an A3 pad and told the team to make that their big idea. You championed it to get it made. And the better the idea the more grief comes your way.


To be a half-decent creative director you need to be open, generous, collaborative, tenacious, occasionally unreasonable...but, when you help get something special away you realise it’s not such a rubbish job after all.